Basic Adwords Management Plan
$299.00
AdWords marketing maintenance to keep your ads visible and performing.
Our Basic Google Ads Management Plan is designed for startups, local businesses, and brands with modest ad budgets under $1,500/month. This plan offers reliable campaign oversight, issue auditing, and steady performance improvements.
Plan Includes:
- 🎯 Basic Campaign Management
- 🔍 Campaign Issue Auditing
- 🛠️ Resolve Basic Issues
- 📊 Basic Optimization
- 💵 Budget Monitoring
- 📈 Ad Traffic Monitoring
- 🧾 Ad Performance Auditing
- 🗝️ Basic Keyword Filtering
- 🌐 Landing Page Review
- 🔗 Final URL Management
- 📋 Basic Reporting
- 📞 Basic Support Included
- ⏱️ Response Within 24 Hours
✅ Basic Google Ads Management – Features
Maintain a focused advertising campaign to ensure consistent visibility and reach for your target audience.
Identify and flag performance issues, delivery problems, or configuration errors that may affect ad performance.
Address common issues such as disapproved ads, keyword conflicts, and limited ad delivery.
Adjust bidding strategies, targeting settings, and campaign structure to improve overall ad efficiency.
Ensure your advertising budget is being spent efficiently while maintaining consistent ad delivery.
Monitor impressions, clicks, and engagement to understand how users interact with your ads.
Review ad copy performance, click-through rates, and engagement metrics to identify improvement opportunities.
Add negative keywords and remove irrelevant search terms to improve targeting accuracy.
Check landing pages for ad relevance, load speed, and user experience to support better campaign results.
Verify that destination URLs are functioning correctly, relevant to the ad content, and compliant with policies.
Receive a simple performance report summarizing campaign activity and advertising results.
Project Scope
🛠 This package includes up to 2 hours of Google Ads Marketing Support per month.
⚠️ Performance Disclaimer: Marketing results depend on many external factors including platform algorithms, competition, and audience engagement. While strategic efforts are made to improve visibility and results, specific performance outcomes cannot be guaranteed.
📂 The client must provide required content, images, digital assets, feedback, and approvals in a timely manner. Delays in providing marketing materials may extend project timelines.
💼 Additional Marketing Support: $120/hour billed in 15-minute increments.
🎯 Basic Campaign Management
🔍 Campaign Issue Auditing
🛠️ Resolve Basic Issues
📊 Basic Optimization
💵 Budget Monitoring
📈 Ad Traffic Monitoring
🧾 Ad Performance Auditing
🗝️ Basic Keyword Filtering
🌐 Landing Page Review
🔗 Final URL Management
📋 Basic Reporting
📞 Basic Support Included
⏱️ Response Within 24hr
🎯 Campaign Optimizations
🧩 Ad & Group Management
💰 Ad Budget Optimization
🧠 Google App Integrations
🔑 Advanced Keyword Research
🗃️ Ad Keyword Refinement
🧹 Heavy Keyword Filtering
🔍 Ad Performance Optimization
🎯 Conversion Goal Tracking
🛠️ Resolve Advanced Issues
🔄 Dynamic Ad Management
🌐 Enhanced Landing Page Review
🏷️ Tag Management
📊 Google Analytics + GSC Integration
📍 GEO-targeting Management
🔁 Remarketing & Retargeting
📈 In-Depth Reporting
🆘 High Priority Support
⚠️ Basic monitoring tracks performance — Advanced actively optimizes your campaigns to improve conversions and maximize ROI.
Advanced AdWords Features Include: (Not available in Basic Plan)
| 🎯 Advanced Campaign Optimization | Ongoing adjustments to improve performance, reduce wasted spend, and increase conversions. |
| 🧩 Ad & Group Management | Creation, restructuring, and refinement of ad groups for better targeting and results. |
| 💰 Ad Budget Optimization | Strategic allocation of ad spend to maximize ROI and minimize wasted budget. |
| 🧠 Google App Integrations | Integration with Google tools and services for enhanced campaign performance. |
| 🔑 Advanced Keyword Research | Identifies high-performing keywords and new opportunities for growth. |
| 🗃️ Keyword Refinement & Expansion | Refines targeting and expands keyword lists to improve reach and efficiency. |
| 🧹 Heavy Keyword Filtering | Aggressively removes low-performing and irrelevant keywords to reduce wasted spend. |
| 🔍 Ad Performance Optimization | Improves click-through rates and conversion performance through ongoing adjustments. |
| 🎯 Conversion Goal Tracking | Tracks leads, sales, and key actions to measure and optimize campaign success. |
| 🛠️ Advanced Issue Resolution | Handles complex campaign issues, errors, and performance problems. |
| 🔄 Dynamic Ad Management | Uses dynamic ads and adaptive strategies to improve targeting and results. |
| 🌐 Enhanced Landing Page Review | Deeper analysis of landing pages to improve conversion rates. |
| 🏷️ Tag Management | Setup and management of tracking tags for accurate data collection. |
| 📊 Analytics & Search Console Integration | Connects campaigns with analytics tools for deeper insights and performance tracking. |
| 📍 GEO-Targeting Management | Optimizes targeting by location to improve relevance and performance. |
| 🔁 Remarketing & Retargeting | Re-engages previous visitors to increase conversions and recover lost opportunities. |
| 📈 In-Depth Reporting | Detailed insights and performance analysis to guide decision-making. |
| 🆘 High Priority Support | Faster response and priority handling of urgent campaign issues. |
🔁 Subscription-Based Plans
📅 Monthly service plans operate as subscription-based retainers that reserve ongoing support availability, monitoring, and priority access to services throughout the billing period.
⏳ Please note that these plans are not pay-as-you-go hourly services. Included support time resets each month and unused time does not roll over to future billing periods.
💼 Additional support: $120/hour billed in 15-minute increments.
📊 SEO Checkups & Monitoring
🛠️ Basic SEO Improvements
🚨 Marketing Issue Monitoring
🔎 Google Search Console Monitoring
📉 Traffic Drop Detection
🗺️ Sitemap & Index Management
🌐 Domain Health Monitoring
📊 Page Performance Monitoring
⚡ Core Web Vitals Monitoring
📱 Mobile SEO Monitoring
🔗 Broken Link Management
🕷️ Basic Crawl Health Monitoring
📈 Website Traffic Monitoring
⏱️ Response within 24hr
✅ Everything in Basic Plan +
🎁 Professional Marketing Tools
⚙️ Advanced SEO Improvements
🧠 Google Technical Management
🧭 Bing Technical Management
📍 Local SEO Optimizations
🏗️ Site Structure Improvements
📊 Search Console Issue Resolution
🕷️ Crawl Optimization
🧠 Structured Data Monitoring
🏷️ Schema Optimization
📈 Search Result Optimization
🔌 Marketing Integrations
📊 Conversion Tracking Monitoring
🔎 Competitor SEO Monitoring
📋 Marketing Task Management
📊 Reports & Recommendations
⚡ Performance Optimization
💸 Discounts On Marketing Tools
⏱️ Priority Response
🚀 Want stronger rankings, better visibility, and deeper insights? Upgrade to Advanced!
Advanced Marketing Maintenance Features Include: (Not available in Basic Plan)
| 🎁 Professional Marketing Tools | Access to premium SEO and marketing tools for deeper analysis, tracking, and optimization. |
| ⚙️ Advanced SEO Improvements | Beyond basic fixes — includes deeper on-page, technical, and structural SEO enhancements. |
| 🧠 Google Technical Management | Active management of Google Search Console issues, indexing problems, and performance signals. |
| 🧭 Bing Technical Management | Monitoring and optimization for Bing search visibility and indexing. |
| 📍 Local SEO Optimization | Improves visibility in local search results, maps, and location-based queries. |
| 🏗️ Site Structure Improvements | Optimizes page hierarchy, navigation, and internal linking for better crawlability and rankings. |
| 📊 Search Console Issue Resolution | Fixes indexing errors, coverage issues, and warnings that impact visibility. |
| 🕷️ Crawl Optimization | Improves how search engines crawl your site to ensure important pages are indexed properly. |
| 🧠 Structured Data Monitoring | Tracks and validates schema markup to improve search result enhancements. |
| 🏷️ Schema Optimization | Implements and refines structured data to boost rich results and search visibility. |
| 📈 Search Result Optimization | Improves titles, meta descriptions, and snippets to increase click-through rates. |
| 🔌 Marketing Integrations | Integration of analytics, tracking tools, and marketing platforms. |
| 📊 Conversion Tracking Monitoring | Tracks conversions and user actions to measure performance and ROI. |
| 🔎 Competitor SEO Monitoring | Analyzes competitors to identify opportunities and stay ahead in rankings. |
| 📋 Marketing Task Management | Ongoing tracking and management of SEO and marketing-related tasks. |
| 📊 Reports & Recommendations | Clear insights, reporting, and actionable recommendations for growth. |
| ⚡ Performance Optimization | Enhancements to improve page speed, Core Web Vitals, and overall user experience. |
| 💸 Discounts on Marketing Tools | Access to reduced pricing on premium tools and services. |
| ⏱️ Priority Response | Faster response times for marketing issues and support requests. |
🔁 Subscription-Based Plans
📅 Monthly service plans operate as subscription-based retainers that reserve ongoing support availability, monitoring, and priority access to services throughout the billing period.
⏳ Please note that these plans are not pay-as-you-go hourly services. Included support time resets each month and unused time does not roll over to future billing periods.
💼 Additional support: $120/hour billed in 15-minute increments.
💳 Payment & Terms
🧾 Payment Policy:
To secure a position in the AdWords management schedule, payment is required in advance of all services. This ensures dedicated time is allocated for ad strategy, setup, monitoring, and campaign optimization. Retainer invoices may be issued prior to the renewal date to encourage timely payments and consistent campaign coverage. A detailed receipt will be provided at the end of each management period.
💼 Accepted Payment Method:
Payment can be made via INTERAC Email Money Transfer to: 📧 spennyforhire@gmail.com
📅 Ad Management Schedule:
AdWords Management Plans are delivered consecutively each month to maintain consistent optimization, reporting, and billing structure. Plans renew on the 1st of each month and include the management services outlined in your selected plan tier. Ad spend is billed separately through Google Ads and is the client’s responsibility to fund and maintain.
🔁 Renewal & Cancellation:
Plans renew automatically on the 1st of each month unless canceled with 30 days’ written notice before the next billing cycle. You may cancel anytime with 30 days’ notice, and management services will continue until the end of the current paid term.
📌 Plan Scope Clarification:
AdWords Management Plans include strategy, ad copy, keyword research, performance monitoring, campaign optimization, and reporting. These plans do not include technical website fixes, landing page development, or conversion tracking implementation unless otherwise specified. If technical errors are impacting ad performance, a Marketing Maintenance Plan or separate support may be required.
⏸️ Pausing AdWords Management:
To pause AdWords Management services, a 30-day Pause Notice is required to prevent disruption to scheduling, reporting, and campaign health. Pausing management may lead to performance loss, reduced optimization, and limited account oversight.
If paused for more than 2 consecutive months, the account will be fully Off-Boarded to release allocated management resources.
When resuming after off-boarding:
- A $100 Re-Onboarding Fee will apply.
- The account may be placed on a waitlist depending on current availability.
⚠️ Missed or Late Payments:
Late or missed payments may result in a pause or termination of ad management services, including optimization, budget monitoring, and performance analysis. This may negatively impact campaign results. Reinstatement is based on availability and may require a new onboarding process.
⬆️ Plan Adjustments & Scheduling:
An appropriate plan is required to maintain a position in the ad management schedule. If ad accounts consistently require more time or management attention than allocated, an upgrade may be required to ensure full coverage and results.
🧰 Additional Support:
Support for services not included in your AdWords Management Plan is billed at $120/hour, in 15-minute increments.